Workflow
FASHION SHOOT
For decades, fashion imagery has depended on large, carefully coordinated productions where locations had to be secured, models cast, photographers booked, and hair, makeup, lighting, and equipment brought together at the same place and time to produce a single set of images.This traditional process shaped not only how fashion was shot, but also how creativity was paced, constrained, and budgeted across the entire industry.With the introduction of AI-driven image generation and automation, what once required weeks of preparation, travel, and coordination can now be executed through systems that translate creative direction directly into visual output, allowing fashion to operate at the speed of iteration rather than the speed of production.
In this video, we walk through how the entire fashion production workflow is executed from within Figma Weave, showing how creative direction is translated into structured systems rather than scattered tools and physical setups.
Instead of relying on traditional photoshoots, locations, crews, and scheduling, this process uses automation, parameters, and repeatable logic to generate visual output directly from design intent.
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Ken
Founder
