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A 30-minute call to clarify your next steps. Zero obligations

Case Study

Case Study

Case Study

From Look to Launch

From Look to Launch is an AI-assisted fashion project exploring how brands can move faster from product visuals to live campaigns, while maintaining consistency, quality, and control across every touchpoint.The focus is not automation for its own sake. It is about building production systems that reduce friction, shorten timelines, and support conversion without adding operational complexity.This project was developed to understand how modern teams can scale creative output without scaling chaos.

Year:

2025

Year:

2025

Year:

2025

Industry:

Retail & E-commerce

Industry:

Retail & E-commerce

Industry:

Retail & E-commerce

The Problem

The Problem

The Problem

Speed has quietly become the biggest competitive advantage in fashion. The brands that win are not the ones producing the most assets, but the ones that can move from idea to launch without hesitation. When timing is right, everything feels easier. When it is off, even great design struggles to land.

Speed has quietly become the biggest competitive advantage in fashion. The brands that win are not the ones producing the most assets, but the ones that can move from idea to launch without hesitation. When timing is right, everything feels easier. When it is off, even great design struggles to land.

From Look to Launch is built around that reality. By turning creative output into a repeatable system, launches become predictable, seasonal shifts stop being disruptive, and teams can respond faster without taking on more operational risk. It is less about working harder, and more about staying ready.

Faster Time to Market

+15%

Faster Time to Market

+15%

Faster Time to Market

+15%

Lower Production Cost

-35%

Lower Production Cost

-35%

Lower Production Cost

-35%

Monthly hours saved

50

Monthly hours saved

50

Monthly hours saved

50

Solution

Solution

Solution

The process followed a simple but deliberate flow. A core visual standard was defined first, ensuring consistency in lighting, styling, and proportions. Variations were then generated with control rather than experimentation, allowing assets to move quickly into campaign and commerce contexts.

The process followed a simple but deliberate flow. A core visual standard was defined first, ensuring consistency in lighting, styling, and proportions. Variations were then generated with control rather than experimentation, allowing assets to move quickly into campaign and commerce contexts.

Visual consistency does more than support marketing. When imagery is carried through post-purchase moments like confirmation emails and delivery communication, it reassures customers that what they receive matches what they saw. From Look to Launch closes the gap between inspiration and delivery by keeping visuals aligned throughout the entire journey. This project is built for teams that value structure as much as creativity. Teams that want to launch faster without increasing risk. Teams that understand that consistency is not restrictive, but enabling.

More projects

More projects

More projects

YOUR FIRST STEP

Book a free 30-minute call.

My job is to make sure you leave the first call with a clear, actionable plan.

Ken

Founder

YOUR FIRST STEP

Book a free 30-minute call.

My job is to make sure you leave the first call with a clear, actionable plan.

Ken

Founder

YOUR FIRST STEP

Book a free 30-minute call.

My job is to make sure you leave the first call with a clear, actionable plan.

Ken

Founder

13

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Get in touch

Whether you have questions or just want to explore options, we’re here.

By submitting, you agree to our Terms and Privacy Policy.

We are Based in Rotterdam

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13

Ready to start?

Get in touch

Whether you have questions or just want to explore options, we’re here.

By submitting, you agree to our Terms and Privacy Policy.

We are Based in Rotterdam

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13

Ready to start?

Get in touch

Whether you have questions or just want to explore options, we’re here.

By submitting, you agree to our Terms and Privacy Policy.

We are Based in Rotterdam

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Soft abstract gradient with white light transitioning into purple, blue, and orange hues